devotion，excellence，sincerity, keep learning
Devotion- devote to research into the core technology of fiberglass woven fabric and deep processing, become the leader of technology in the field of fiberglass further processing. Pursuing specialty and proficiency, instead of largeness and entirety.
Excellence-develop the brand of JOEN based on technology and management, approach to the peak of the field of fiberglass further processing by the innovation of technology and management.
Sincerity- amicable to environment, sincere to employee, developing a frank atmosphere among all partners and staffs, promote benefits of society, employees and enterprise all together.
Keep learning- create a learning organization, which will offer an inexhaustible motivation for the growth of our enterprise.